The Metaverse Foundry will be a global team of over 700 creatives, producers, visual artists, devel…

The Martin Agency’s CEO blames Coinbase’s CEO for idea theft

Creating a viral campaign with no budget: How FCB India and Kinnect launched a 10-year-old influenc…

69% of online shoppers likely to shop during live stream of products on video commerce platforms: W…

In 2021 Digital grew by 50% and in 2022 is expected to pip Television to become the largest contrib…

The new virtual Village will also include a recruitment service, a first in the field of human reso…

Content creation as a vocation will move towards Decentralized Autonomous Organizations

Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share

The event that recognizes consummate industry talents is curated by Advertising Agencies Associatio…

Havas CX shows customer experience is most meaningful when it combines the best functional service…

Creative agencies tell us all they are doing to strengthen their DEI policies

The policy applies to any team member who has worked with the company for 90 days

FCB Group India launches a new agency

Tanvi Bosmia, Associate Account Director - Brand Experience, SoCheers shares some tips

As data and digital occupy the centerpiece of the Union Budget 2022-23, advertising agencies rejoice

In 2021, television claimed the largest share of media spending at 42%

Bingo acts as a single control layer that keeps all other buying platforms in sync to deliver media…

India is the fastest-growing market globally at 14.6%

ADEX has comfortably surpassed 2019 figures by 10%

Digital marketing has accelerated at an unbelievable speed, exceeding all predictions and expectati…

This collaboration intends to foster a more substantial relationship with audiences through compell…

As COVID-induced exhaustion grinds down creativity, here’s how creative agencies are coping with th…